Are you on the same start line as your competitors?
"We have seen seen two years' worth of digital transformation in just two months" (2022)
Sitting back and just doing what you always have done will only get what you already have got (0r worse). You need to stand out and get noticed. You need ongoing marketing activity in market for people to learn about your culture, experience and community involvement. Your loyal referrers only get you some of the way. In 2024, you absolutely need a digital footprint to back up when you have been referred. Your future clients research what your activity is on social platforms before they make a decision to connect with you.
In order to win the race, you need to be on the same race track as your competitors. Are you?