When was the last time you had a brand makeover? Are you connecting with prospective clients the way you want to? Branding is more than just a clever logo and a selection of colours. Professional branding could boost your referrals and getting new clients in the door. 

When it comes to the public perception of your practice, create a brand that resonates with the right audience. A logo isn’t just a picture to represent your company-  it as a "communication tool". 

Here is Meg's personal insight into the importance of building trust through branding:

• Good marketing is all about repetition. It takes eight touch points to make clients more loyal, more engaging. So, if someone sees your brand – even for a couple of seconds – you want to create a feeling of connection that generates trust. Your brand gives your business a voice and a personality.

• Keeping your brand consistent is another way to boost your product’s perceived value. “If people create a logo with random fonts and colours, it doesn’t look professional. You need imagery that’s consistent across all your marketing. It’s my job to think about how your brand looks on all the platforms – from a long website banner to a small circular profile picture.

• It’s worth investing in professional branding. One client of ours saw an increase in engagement, reach, referrals over three months after we refreshed their brand. 

• Business owners are often passionate about what they do, but they might not know what their niche is, what sets them apart, or who their target audience is. We take all of that into consideration before designing.

• It’s not about using your favourite colour but choosing a logo concept that works best for its function. 

• When we’re designing, we’re thinking from the client’s point of view, not the practice owner’s,” explains Meg. “Engaging your target audience is the most important thing.

Why not use us as a sounding board for ideas on your branding!