You set up your website to engage with new and returning clients. How’s that going for you? What do you know about viewer experience on your site? 

One great thing about websites is that they track a wealth of valuable business data. Are you using that data to analyse what that means for your business? Or to keep on refining viewer experience on your business’ website? 

Just as it’s important to keep your website fresh with regular new and updated content, it’s also important to stay current with the kind of traffic your site receives. 

Tools like Google Analytics can help you find out: 

• Where traffic flows to your site
• The most popular pages
• Time spent on each page
• Traffic at different times of the year 

Are there patterns that emerge when you sift through the data? Are viewers who progress to the online checkout the ones who spend the most time on the most pages? Or a specific page? Is there a common entry point on the site for viewers who contact you for more information? 

Look at system performance too. A simple issue like image-heavy pages that take too long to load might be driving would-be customers to a competitor. Are all the links working on all the pages? 

If you’re new to this, don’t get swamped with all the data. Target what you think is most important. 

If you’re not the most tech-savvy, seek expert advice for a full overview of your website’s performance and how it can be improved. It could be the difference between a new customer or another new client for your competitor.